If we accept the idea that each of us is unique, then we can see that our work is really cut out for us when it comes to communication. If what you’re saying must be fit to each person then it really is a huge task. There are high priority communications and are most important to us, and in these situations we need to take the utmost care. The risk is the prioritizing process is that none of us know the future and what you thought of as a lower priority may turn out to be very high.
1) What is their culture or cultures?
2) What is their gender?
3) What is their age or age range?
4) What is their level of education/experience?
5) What media do they spend their time with?
And in a few minutes on your own and you can easily double the length of this list.
1) Who am I?
2) Who do they think I am?
3) What do I know about the subject?
4) What do they know about the subject?
5) What do I think I can tell them?6) What do they think I can tell them?