Sunday, March 13, 2005

What To Watchout For

We all want and need dependable news sources, so that we can make the best possible decisions for ourselves, families and communities. Sometimes we overlook obvious indicators of actual and potential problems. For example, as businesses attempt to increase their profits, they do what is necessary to maintain their product, if possible, and to meet the target for profits set by their owners. This is a problem.

News people have to abide by the same rules other businesses do and they too have been under great pressure to increase or at least maintain profits. There's a limit to what businesses can cut and still maintain their product's integrity. As the cost of labor goes up, fewer can be hired and maintained, and that means potential and now probable problems for those who need reliable news.

When a reporter was expected to research and write three news stories a day and because of costs we now have half as many reporters to fill the news the clients are accustomed to receive. The organization either has to become more efficient or the reporters have to produce more stories each day. Unfortunately, there are lots of folk who are willing and able to supply the news. We call some of them public relations agencies. They package stories which often are very good and at times little more than propaganda.

The New York Times article in today's issue reports that we are in the era of prepackaged news which puts your ability to trust the news in deeper jeopardy.

No comments: